Download Ebook The Event Marketing Handbook: Beyond Logistics & Planning By Allison Saget
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The Event Marketing Handbook: Beyond Logistics & Planning By Allison Saget
Download Ebook The Event Marketing Handbook: Beyond Logistics & Planning By Allison Saget
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- Sales Rank: #149129 in Books
- Published on: 2012-08-11
- Original language: English
- Number of items: 1
- Dimensions: 10.00" h x .73" w x 8.00" l,
- Binding: Paperback
- 320 pages
Review
This book is useful for anyone who wants to learn to integrate events that generate leads while maximizing their budget.
(Bookreviews.com )
About the Author
Allison Saget is president of her own marketing consulting firm that helps clients reach their key business objectives through events. Her knowledge and expertise led her to develop and create EventBLT™ -- a strategic approach that integrates Brand Recognition, Lead Generation and Thought Leadership in order to shorten the sales cycle. This own and dominate framework allows companies to concentrate on their target audience while minimizing the logistic requirements to be more creative thus contributing to the bottom line. Accomplished marketer, "brand-a-holic," author and speaker, Allison has a deep expertise in strategy and messaging, as well as the planning and implementation of external and internal events, product launches, executive functions, sales meetings, sports & arts hospitality initiatives, tradeshows/conferences, partner programs, PR & analyst efforts, online campaigns, sponsorships, strategic philanthropy and stockholder meetings. In her 25-year marketing career, Allison has created, designed and managed well over 1,000 events, as well as worked in advertising, television, collateral design & production, logo merchandising and direct marketing. Her clients and work experience have included such companies as: salesforce.com, Accenture, TeamHealth, NQ Mobile, DocuSign, Uptime Institute, The Exordium Group/CareFusion, Oracle, SAP, StarCite, Tektronix, Omniture, Right Hemisphere, Ashley Furniture HomeStores, Grand Furniture, NVIDIA, mental images, Procore Technologies, Baker Hughes, Harcourt Achieve, Unisys, SABA, TSS/IBM, Asera, DigitalThink, TWIKI.NET, Mint.com, Karmasphere, EMI – artbronze.com, Cloudmark, Kefta, Chordiant Software, Digital Island, Softmart, Micrografx, Global Knowledge, carclub.com, Ensoniq, Cardinal Business Media and USA Cable Network. Allison's mantra is: Event Marketing is all about facilitating, easing, opening, accelerating and shortening the sales cycle. That’s it!
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